The overarching Jewish value guiding JLens' approach to investing in public companies is hocheach tocheach (constructive rebuke). As there is no perfect company, attempts to solely screen out 'bad actors' or only invest in 'good actors' miss the greatest opportunity for impact through the constructive rebuke inherent in investor advocacy. JLens utilizes six pillars from Judaism’s framework of mitzvot (obligations) to evaluate companies and engage in long-term investor advocacy.